GMAT Argument经典范文赏析（2）

　　GMAT作文范文，是被历年考生竞相追逐的对象，GMAT作文范文的香饽饽效应实属必然，既然是GMAT作文范文，其示范性是不言而喻的。GMAT作文范文虽然不能穷举，但是本文还是重磅推出GMAT作文范文系列经典案例，希望考生阅后，能有自己认真的总结。

　　GMAT作文范文5：Argument

　　5. The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper. Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercurys circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper。 Discuss how well reasoned . . . Etc。

　　The announcement concludes that the best option for increasing Mercurys circulation to former levels is to lower its price below that of its competitor, The Bugle. This conclusion is based on the fact that since The Bugle was introduced, circulation has declined substantially. This argument is not convincing as the author has made some questionable assumptions that may or may not be true, given the data provided. Firstly, the factors as to why the circulation has declined are unknown, this may not have been related to the introduction of the Bugle at a lower price. Furthermore price is not the only factor taken into consideration by readers when deciding which paper to buy. Finally, the goal of the Mercury is to attract more business to buy advertising space and increased circulation is not necessarily the best way to achieve this goal。

　　First of all, the fact that the Mercury has lost 10,000 readers since The Bugle first appeared on the market five years ago implies nothing. Other factors may have contributed to this decline. For example, it would be correct to say that for the last five years, or more, the information revolution has changed the way that people access information. More and more people are becoming Internet literate and perceive it as a source of free and easily accessible information. News is readily available on the Internet, leading readers away from traditional forms of news such as newspapers. There is no indication in the argument as to whether circulation has been declining even before The Bugle. If so, then it will be apparent that factors, other than The Bugle, have contributed to the poor performance of the paper。

　　Furthermore, the author did not rule out other factors that caused the decreasing circulation. Price may not be the only factor influencing readers whether or not to read a certain newspaper. Consider the following situation. The Bugle is a tabloid newspaper while the Mercury is aimed at a more educated audience. Lowering the price, although this may result in a slight increase in readers, may not attract those readers who prefer tabloid newspapers. This invalidates the assumption that lowering the price of The Mercury will allow circulation to return to former levels。

　　Finally, the newspapers wishes to achieve its ultimate goal of attracting more business, and as a result increasing profits, to buy advertising space it needs to take into consideration the other factors that entice a business to advertise with a newspaper. The newspapers audience is an obvious example. An educated audience will attract a specific, perhaps more prestigious class of business to advertise at a high price. To lower the price of the newspaper, and in turn risk changing the type of readers that buy the paper, will affect the number, and type, of businesses that are willing to advertise。

　　In sum, the authors conclusions can not be drawn from the data that has been provided. The Mercury may not be losing readers as a direct result of the introduction of The Bugle. Lowering its price, to below that of The Bugle, may not increase the circulation of The Mercury to former levels or help the paper to achieve its goals of attracting more business to buy advertising space and thus increasing revenues。

　　GMAT作文范文6：Argument

　　6. The following appeared as part of an article in a magazine devoted to regional life. Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helioss unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the regions manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies。 Discuss how well reasoned . . . Etc。

　　In this article, corporations are encouraged to settle their business in the city of Helios when seeking new business opportunities or a new location. The recommendation is based on the fact that Helios is the industrial center of the region, given that the city provided more than its share of manufacturing jobs and its unemployment rate is lower than average. Furthermore, the city is taking efforts to expand the economic base of the city by attracting companies that focus on research and development of innovative technologies. This argument is somewhat persuasive but not convincing for the following two reasons。

　　First, lower-than-average unemployment rate seems attractive to job applicants, but actually not good for corporations. Because of the lower than average unemployment rate in Helios, companies that should recruit large numbers of employees would not find Helios a great place. Lower unemployment rate means that the incoming corporations will have to recruit new workers outside the city of Helios or lure the existing workers away from their current jobs with higher wages. Both of these two alternatives will result in higher recruiting costs, and therefore make Helios a BAD place for business。

　　Second, it is questionable whether the available labor in Helios could support all types of business. Even though the city of Helios has great environment for industrial and manufacturing companies, it is likely that the local prospective employees are not suitable for other types of corporations, such as financial service companies. Furthermore, the citys attempt to attract companies that focus on research and development of innovative technologies does not necessarily result in the expanding economic base as it expect。

　　In sum, the author did not provide compelling reasons for why Helios is a great site for a company wishing to relocate. Nor has the author provided compelling reasons for companies seeking new business opportunities to choose Helios. If the author had included the above items, it may be more convincing。

　　GMAT作文范文的示范效应主要体现在思路和切入点的选择上，考生完全依靠GMAT作文范文的话，不仅不能取得理想成绩，而且也违背了GMAT考试的初衷，建议考生可以结合GMAT作文范文，进行有针对性地复习，在平时的复习当中，可以培养自己的作文话题思维，掌握切入点的选择技巧。最后，GMAT预祝大家在GMAT考试中取得好成绩！