GMAT考试写作指导：Argument范文三三

　　37. The author rejects the claim that the loud engine noise of American-made

　　Motorcycle X appeals to the manufacturers customers and explains why they are not

　　attracted to quieter, foreign-made imitations. The authors rejection is based on two

　　reasons. First, the author points out that foreign cars tend to be quieter than similar

　　American-made cars, yet they sell just as well. Secondly, the author claims that ads for

　　Motorcycle X do not emphasize its engine noise; instead, the ads highlight its durability

　　and sleek lines, and employ voice-overs of rock music rather than engine roar. In my

　　view, these reasons do not establish that the quieter engines of the foreign imitations fail

　　to account for their lack of appeal.

　　To begin with, the first reason rests on the assumption that what automobile

　　customers find appealing is analogous to what motorcycle customers find appealing.

　　This assumption is weak, since although there are points of comparison between

　　automobiles and motorcycles, there are many dissimilarities as well. For example,

　　headroom, smooth ride, and quiet engines are usually desirable qualities in a car.

　　However, headroom is not a consideration for motorcycle customers; and many

　　motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The

　　same may be true of engine noise; it is possible that motorcyclists like what loud engine

　　noise adds to the experience of motorcycle riding.

　　The authors second reason is also problematic. Although the engine noise of

　　Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow

　　that engine noise is not an important selling feature. Because Motorcycle X has been

　　manufactured in the U.S. for over 70 years, its reputation for engine noise is probably

　　already well known and need not be advertised. Moreover, the advertisers might use

　　rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or

　　even simulating, its loud engine noise.

　　In conclusion, this author has not provided convincing reasons for rejecting the

　　claim that quieter engines make foreign-made motorcycles less popular. The authors

　　analogy involving foreign car sales is weak, and the claim about Motorcycle X

　　advertisements misses the purpose of including rock music in the ads.