为了方便广大考生更好的复习,综合整理了备考资料:GMAT优秀作文精选,以供各位考生考试复习参考,希望对考生复习有所帮助。
A newspaper publisher is recommending that the price of its paper, The Mercury, be reduced below the price of a competing newspaper, The Bugle. This recommendation responds to a severe decline in circulation of The Mercury during the 5-year period following the introduction of The Bugle. The publishers line of reasoning is that lowering the price of The Mercury will increase its readership, thereby increasing profits because a wider readership attracts more advertisers. This line of reasoning is problematic in two critical respects.
While it is clear that increased circulation would make the paper more attractive to potential advertisers, it is not obvious that lowering the subscription price is the most effective way to gain new readers. The publisher assumes that price is the only factor that caused the decline in readership. But no evidence is given to support this claim. Moreover, given that The Mercury was the established local paper, it is unlikely that such a mass exodus of its readers would be explained by subscription price alone.
There are many other factors that might account for a decline in The Mercurys popularity. For instance, readers might be displeased with the extent and accuracy of its news reporting, or the balance of local to other news coverage.
Moreover, it is possible The Mercury has recently changed editors, giving the paper a locally unpopular political perspective. Or perhaps readers are unhappy with the papers format, the timeliness of its feature articles, its comics or advice columns, the extent and accuracy of its local event calendar, or its rate of errors.
In conclusion, this argument is weak because it depends on an oversimplified assumption about the causal connection between the price of the paper and its popularity. To strengthen the argument, the author must identify and explore relevant factors beyond cost before concluding that lowering subscription prices will increase circulation and, thereby, increase advertising revenues.
小编提醒:考生们可在日常生活中多读范文,多练笔,培养出好的语感和逻辑,这样才能在考试中写出优秀的作文。
上一篇: 备考资料:GMAT优秀作文精选(149)
下一篇: 备考资料:GMAT优秀作文精选(140)
英语顺口溜之that用法
体坛英语资讯:Bolt breaks 200m world record against headwind
体坛英语资讯:China routs Mali 91-67 in Olympic womens basketball warm-up
share options 认股权
体坛英语资讯:French soccer star Menez signs for Roma
英语语法顺口溜之that who, who, Those people
英文歌曲中的比喻
英语语法顺口溜之定从中的关系副词
体坛英语资讯:Business booming for touts
体坛英语资讯:The Games is over, the Games goes on
体坛英语资讯:Beijing Olympic Village springs to life as athletes arrive
体坛英语资讯:Chinese basketball announces Olympic squads
英语语法顺口溜之关系代词whose
英语顺口溜之定语从句中的that和which
体坛英语资讯:Confident Federer makes great escape
体坛英语资讯:Yao scores 21 as China tops Angola
体坛英语资讯:Russian pole vaulter breaks own world mark
英语语法顺口溜之特殊定语从句
饮食习惯可以帮你改善情绪,提高注意力
教你如何应对紧张