为了方便广大考生更好的复习,综合整理了备考资料:GMAT优秀作文精选,以供各位考生考试复习参考,希望对考生复习有所帮助。
5. The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper.
Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercurys circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper.
Discuss how well reasoned... etc.
A newspaper publisher is recommending that the price of its paper, The Mercury, be reduced below the price of a competing newspaper, The Bugle. This recommendation responds to a severe decline in circulation of The Mercury during the 5-year period following the introduction of The Bugle. The publishers line of reasoning is that lowering the price of The Mercury will increase its readership, thereby increasing profits because a wider readership attracts more advertisers. This line of reasoning is problematic in two critical respects.
While it is clear that increased circulation would make the paper more attractive to potential advertisers, it is not obvious that lowering the subscription price is the most effective way to gain new readers. The publisher assumes that price is the only factor that caused the decline in readership. But no evidence is given to support this claim. Moreover, given that The Mercury was the established local paper, it is unlikely that such a mass exodus of its readers would be explained by subscription price alone.
There are many other factors that might account for a decline in The Mercurys popularity. For instance, readers might be displeased with the extent and accuracy of its news reporting, or the balance of local to other news coverage. Moreover, it is possible The Mercury has recently changed editors, giving the paper a locally unpopular political perspective. Or perhaps readers are unhappy with the papers format, the timeliness of its feature articles, its comics or advice columns, the extent and accuracy of its local event calendar, or its rate of errors.
In conclusion, this argument is weak because it depends on an oversimplified assumption about the causal connection between the price of the paper and its popularity. To strengthen the argument, the author must identify and explore relevant factors beyond cost before concluding that lowering subscription prices will increase circulation and, thereby, increase advertising revenues.
小编提醒:考生们可在日常生活中多读范文,多练笔,培养出好的语感和逻辑,这样才能在考试中写出优秀的作文。
上一篇: 备考资料:GMAT优秀作文精选(3)
下一篇: 备考资料:GMAT优秀作文精选(7)
怎样练成流利的英语口语?Quora大神这样说
打败扎克伯格,21岁的她才是世界最年轻的亿万富翁
英格兰没进决赛,但是主帅的马甲火了!如何把马甲穿出时尚范了解一下
国际英语资讯:UN chief stresses multilateralism, rules-based intl relations
体坛英语资讯:Southgate: We have connected with our fans again
体坛英语资讯:Seven players who could end the Messi-Ronaldo Ballon dOr duopoly
Thank You 感谢
如何挑出最好的西瓜? 专家来教你!
减肥总是失败,这是你的基因决定的
国内英语资讯:UN to support China to develop, implement Comprehensive Sexuality Education
国内英语资讯:Chinese lawmakers to inspect earthquake relief law enforcement
美国法官不准政府递解新团聚非法移民家庭
国内英语资讯:Xis remarks chart course for cross-Strait relations: Taiwan affairs official
重磅! 日产承认尾气排放和油耗测量造假!
国内英语资讯:Chinas contribution to global growth highlighted as WTO concludes trade policy review
研究显示 婚姻可能有益于你的心脏健康
北约成员国同意增加防务花费
国内英语资讯:Nearly 100,000 residents evacuated before flood peak passes Chongqing
欧盟和日本周二签署贸易协定
老外又拍了部中国的纪录片,主题竟是诺基亚手机
日常生活中的心理学冷知识
体坛英语资讯:Japan to replace coach Akira Nishino after World Cup exit
国际英语资讯:EU ships leave Morocco as bilateral fisheries deal expires
我国P2P网贷公司相关整顿仍将继续
国内英语资讯:Chinese state councilor meets WHO director-general
体坛英语资讯:Chinese shuttlers secure quarterfinal berths at Indonesia Open
体坛英语资讯:Costa Rica coach Ramirez becomes latest World Cup managerial casualty
有些闹心事儿,只有戴眼镜的人才能懂……
特朗普政府取消招生种族配额制
国际英语资讯:Norway reconfirms commitment to NATO defense spending target