91The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.
Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our companys extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song.
92The following appeared in a memo from the vice president of a company that builds shopping malls throughout the country.
The surface of a section of Route 101, paved two years ago by McAdam Road Builders, is now badly cracked and marred by dangerous potholes. In another part of the state, a section of Route 66, paved by Appian Roadways more than four years ago, is still in good condition. Appian Roadways has recently purchased state-of-the-art paving machinery, and it has hired a new quality-control manager. Because of its superior work and commitment to quality, we should contract with Appian Roadways rather than McAdam Road Builders to construct the access roads for all our new shopping malls.
93The following appeared in a newspaper feature story.
There is now evidence that the relaxed manner of living in small towns promotes better health and greater longevity than does the hectic pace of life in big cities. Businesses in the small town of Leeville report fewer days of sick leave taken by individual workers than do businesses in the nearby large city of Mason City. Furthermore, Leeville has only one physician for its one thousand residents, but in Mason City the proportion of physicians to residents is five times as high. And the average age of Leeville residents is significantly higher than that of Mason City residents. These findings suggest that people seeking longer and healthier lives should consider moving to small communities.
94The following appeared in a memorandum from the general manager of KNOW radio station.
Several factors indicate that radio station KNOW should shift its programming from rock-and-roll music to a continuous news format. Consider, for example, the number of older people in our listening area has increased dramatically, while the total number of our listeners has recently declined. Also, music stores in our area report decreased sales of recorded music. Finally, continuous news stations in neighboring cities have been very successful, and a survey taken just before the recent election shows that local citizens are interested in becoming better informed about politics.
95The following appeared as a letter to the editor of a local Solano newspaper.
The Solano school district should do away with its music education programs. After all, music programs are not especially popular in our schools: Only 20 percent of our high school students participated in music programs last year. Furthermore, very few of the Solano districts college-bound students are interested in majoring in music at the university level. Also, when the school district of our neighboring town of Rutherford eliminated its music programs two years ago, the overall grade point average in the high school increased by 10 percent the next year. Surely the money spent on Solano music programs could be better used to improve the quality of traditional academic courses.
96The following appeared as part of an article in a local Beauville newspaper.
According to a government report, last year the city of Dillton reduced its corporate tax rate by 15 percent; at the same time, it began offering relocation grants and favorable rates on city utilities to any company that would relocate to Dillton. Within 18 months, two manufacturing companies moved to Dillton, where they employ a total of 300 people. Therefore, the fastest way for Beauville to stimulate economic development and hence reduce unemployment is to provide tax incentives and other financial inducements that encourage private companies to relocate here.
97The following appeared in a memorandum from the president of Mira Vista College to the colleges board of trustees.
At nearby Green Mountain College, which has more business courses and more job counselors than does Mira Vista College, 90 percent of last years graduating seniors had job offers from prospective employers. But at Mira Vista College last year, only 70 percent of the seniors who informed the placement office that they would be seeking employment had found full-time jobs within three months after graduation, and only half of these graduates were employed in their major field of study. To help Mira Vistas graduates find employment, we must offer more courses in business and computer technology and hire additional job counselors to help students with their resums and interviewing skills.
98The following appeared as an editorial in the local newspaper of Dalton.
When the neighboring town of Williamsville adopted a curfew four months ago that made it illegal for persons under the age of 18 to loiter or idle in public places after 10 p.m., youth crime in Williamsville dropped by 27 percent during curfew hours. In Williamsvilles town square, the area where its citizens were once most outraged at the high crime rate, not a single crime has been reported since the curfew was introduced. Therefore, to help reduce its own rising crime rate, the town of Dalton should adopt the same kind of curfew. A curfew that keeps young people at home late at night will surely control juvenile delinquency and protect minors from becoming victims of crime.
99The following appeared in a memo written by a dean at Buckingham College.
To serve the housing needs of our students, Buckingham College should build a new dormitory. Buckinghams enrollment is growing and, based on current trends, should double over the next fifty years, thus making existing dormitories inadequate. Moreover, the average rent for an apartment in our town has increased in recent years. Consequently, students will find it increasingly difficult to afford off-campus housing. Finally, an attractive new dormitory would make prospective students more likely to enroll at Buckingham.
100The following appeared in a memo at the XYZ company.
When XYZ lays off employees, it pays Delany Personnel Firm to offer those employees assistance in creating resums and developing interviewing skills, if they so desire. Laid-off employees have benefited greatly from Delanys services: last year those who used Delany found jobs much more quickly than did those who did not. Recently, it has been proposed that we use the less-expensive Walsh Personnel Firm in place of Delany. This would be a mistake because eight years ago, when XYZ was using Walsh, only half of the workers we laid off at that time found jobs within a year. Moreover, Delany is clearly superior, as evidenced by its bigger staff and larger number of branch offices. After all, last year Delanys clients took an average of six months to find jobs, whereas Walshs clients took nine.
91很多受的广播和电视广告都使用易于记忆的音乐和歌曲来吸引人们对于广告商品的注意。确实，最近一次对于高中学生的研究发现85%的人能够轻易地识别畅销软饮料和快餐厅广告所用的音乐。尽管我们公司去年在杂志上做了大量广告，我们家居用品的销量还是下降了。因此，为增加公司利润，我们现在应该改为使用独特歌曲的广告。
92两年前由McAdam筑路公司修筑的101公路的一段，表面现已严重开裂，并存在危险的坑洼。在同一州的另一个地区，四年多以前由Appian筑路公司修筑的66公路的一段现在依然状况良好。Appian公司最近购买了最先进的筑路机械，并雇佣了一名新的质量监控经理。由于Appian公司更优秀的工作和质量保证，我们应该和他们而不是McAdam公司签订合同修筑我们新的商业街前面的通道。
93现有证据表明，在小城市的悠闲生活方式比在大城市快节奏的生活更有利于健康和长寿。小城镇Leeville的商业行业所上报的员工病假天数比邻近大城市Mason要少。而且，Leeville每千人只有一名医生，而Mason市医生的比例是Leeville的五倍。Leeville居民的平均年龄显著高于Mason居民。这些数据表明寻求更健康更长寿生活的人应该考虑移居到小型社区。
94若干因素表明KNOW电台应该把它的节目从摇滚乐转成连续的资讯节目。举例来说，我们覆盖范围内的老年人数量显著增加，而总的听众数量最近减少了。而且，我们地区音像店中录制音乐的销量下降。最后，邻近城市的连续资讯节目非常成功，最近大选前组织的一次调查显示，本地居民对于及时的政治报导很感兴趣。
95 Solano校区应该取消其音乐课程。无论如何，音乐课程在我们学校并不特别受：去年我们高中的学生只有20%参加了音乐课。而且，Solano区要考大学的学生中只有很少的人想在大学学习音乐。并且当我们的邻镇Rutherford两年前取消了音乐课的时候，其高中的综合成绩在随后一年中上升了10%。显然我们用于Solano音乐课程的开支可以更好地被用于提高传统课程的质量。
96根据一项政府报告，去年Dillton市把它的企业营业税率降低了15%;同时，该市给予迁移至Dillton的公司一定的再安置费和相应城市设施使用费的优惠。在18个月内，两家生产制造公司搬迁到了Dillton，他们在那里一共雇佣了300名工人。因此，Beauville市刺激经济发展从而降低失业率最快的方法就是提供税率以及其他经济上的优惠来鼓励私有企业搬迁到本地。
97邻近的Green Mountain学院拥有比Mira Vista学院的商业课程和就业顾问，去年其毕业生有90%得到了公司的工作机会。但去年在Mira Vista，所有通知了就业办公室说他们要就业的毕业生中只有70%的人在毕业后三个月内找到全职工作，而且这些毕业生只有一半在本专业就业。为帮助Mira Vista的毕业生找到工作，我们必须提供的商业和计算机技术课程，并雇佣的就业顾问来帮助学生提高准备简历和面试的技巧。
98 4个月前当邻近城市Williamsville实行了宵禁，规定18岁以下人员在晚上10点以后在公共场所闲逛和逗留被视为非法的时候，Williamsville在宵禁时间内的青少年犯罪下降了27%。在Williamsville的市镇广场，一个曾经因发生在这里的高犯罪率而导致市民反感的地方，在宵禁实施以来没有一起犯罪被上报。因此，为降低日益增长的犯罪率，Dalton市也应该实行同样的宵禁。把青少年留在家中的宵禁肯定能控制青少年犯罪并保护未成年人不成为犯罪的牺牲品。
99为满足我们学生的住房需求，Buckingham学院应该建造一幢新的宿舍。Buckingham的报名人数正在增加，而且按照现有趋势，报名人数将会在未来50年中增加一倍，从而导致现有住宅不能满足要求。而且，我们镇上公寓的平均租金在近几年间上涨了。因此，学生将会越来越发现难于负担校外住宿费用。最后，一幢引人注目的新宿舍将会使未来的学生更愿意报考Buckingham。
100当XYZ裁员的时候，它雇佣了Delany人事公司在这些下岗员工有需要的时候为他们在写简历和提高面试技巧方面提供帮助。下岗员工从Delany的服务中极大受益：去年获得了Delany帮助的员工找工作比没有找Delany的员工快的多。最近，有提案提出用收费较少的Walsh人事公司代替Delany。这将是一个错误，因为在8年前，XYZ使用的就是Walsh，我们当时裁减的员工只有一半在一年之内找到了工作。而且，Delany显然更好，理由是它的员工，分支机构也。不论如何，去年Delany的客户平均用六个月找到工作，而Walsh的客户平均用了9个月。
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