101The following appeared as an editorial in the student newspaper of Groveton College.
To combat the recently reported dramatic rise in cheating among college and university students, these institutions should adopt honor codes similar to Grovetons, which calls for students to agree not to cheat in their academic endeavors and to notify a faculty member if they suspect that others have cheated. Grovetons honor code replaced an old-fashioned system in which students were closely monitored by teachers and an average of thirty cases of cheating per year were reported. The honor code has proven far more successful: in the first year it was in place, students reported twenty-one cases of cheating; five years later, this figure had dropped to fourteen. Moreover, in a recent survey conducted by the Groveton honor council, a majority of students said that they would be less likely to cheat with an honor code in place than without.
102The following appeared in a memorandum written by the vice president of Natures Way, a chain of stores selling health food and other health-related products.
Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsvilles schoolchildren are required to participate in a fitness for life program, which emphasizes the benefits of regular exercise at an early age.
103The following appeared in a letter sent by a committee of homeowners from the Deerhaven Acres to all homeowners in Deerhaven Acres.
Seven years ago, homeowners in nearby Brookville community adopted a set of restrictions on how the communitys yards should be landscaped and what colors the exteriors of homes should be painted. Since then, average property values have tripled in Brookville. In order to raise property values in Deerhaven Acres, we should adopt our own set of restrictions on landscaping and housepainting.
104The following appeared in a newspaper article about law firms in the city of Megalopolis.
In Megalopolis, the number of law school graduates who went to work for large, corporate firms declined by 15 percent over the last three years, whereas an increasing number of graduates took jobs at small, general practice firms. Even though large firms usually offer much higher salaries, law school graduates are choosing to work for the smaller firms most likely because they experience greater job satisfaction at smaller firms. In a survey of first-year students at a leading law school, most agreed with the statement that earning a high salary was less important to them than job satisfaction. This finding suggests that the large, corporate firms of Megalopolis will need to offer graduates more benefits and incentives and reduce the number of hours they must work.
105The following was posted on an Internet real estate discussion site.
Of the two leading real estate firms in our town ― Adams Realty and Fitch Realty ― Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25, many of whom work only part-time. Moreover, Adams revenue last year was twice as high as that of Fitch, and included home sales that averaged $168,000, compared to Fitchs $144,000. Homes listed with Adams sell faster as well: Ten years ago, I listed my home with Fitch and it took more than four months to sell; last year, when I sold another home, I listed it with Adams, and it took only one month. Thus, if you want to sell your home quickly and at a good price, you should use Adams.
106The following appeared in the business section of a newspaper.
Given that the number of people in our country with some form of arthritis is expected to rise from 40 million to 60 million over the next twenty years, pharmaceutical companies that produce drugs for the treatment of arthritis should be very profitable. Many analysts believe that in ten years Becton Pharmaceuticals, which makes Xenon, the best-selling drug treatment for arthritis, will be the most profitable pharmaceutical company. But the patent on Xenon expires in three years, and other companies will then be able to produce a cheaper version of the drug. Thus, it is more likely that in ten years the most profitable pharmaceutical company will be Perkins Pharmaceuticals, maker of a new drug called Xylan, which clinical studies show is preferred over Xenon by seven out of ten patients suffering from the most extreme cases of arthritis.
107The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroes jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is Jazz Nightly, which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money.
108The following appeared in a letter to the editor of the Clearview newspaper.
In the next mayoral election, residents of Clearview should vote for Ann Green, who is a member of the Good Earth Coalition, rather than for Frank Braun, a member of the Clearview town council, because the current members are not protecting our environment. For example, during the past year the number of factories in Clearview has doubled, air pollution levels have increased, and the local hospital has treated 25 percent more patients with respiratory illnesses. If we elect Ann Green, the environmental problems in Clearview will certainly be solved.
109The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country.
110The following appeared in a memorandum from a dean at Omega University.
Fifteen years ago, Omega University implemented a new procedure that encouraged students to evaluate the teaching effectiveness of all their professors. Since that time, Omega professors have begun to assign higher grades in their classes, and overall student grade averages at Omega have risen by thirty percent. Potential employers apparently believe the grades at Omega are inflated; this would explain why Omega graduates have not been as successful at getting jobs as have graduates from nearby Alpha University. To enable its graduates to secure better jobs, Omega University should now terminate student evaluation of professors.
101为解决最近上报的大学生作弊现象显著增加的问题,大学和学院应该采取和Groveton学院类似的诚信制度,该制度要求学生同意在学业中不作弊,并且当他们怀疑别人作弊的时候通知老师。Groveton的诚信制度代替了原有的学生被老师严密监视的老体制,在老体制中平均每年有30起作弊被上报。该制度被证明成功的多:在它实施的第一年,学生上报了21起作弊;五年后,这一数值下降到了14起。而且,在最近一次由Groveton诚信委员会组织的调查中,大部分学生说有了诚信制度他们更加不太可能作弊。
102以前的经验显示,我们的商店在那些居民对健康生活高度关注的地区是盈利最多的。因此我们应该把下一家连锁店开设在Plainsville,那里有很多这样的居民。Plainsville的商家报告说运动鞋和运动衣的销售处于历史高点。当地一家五年前因缺乏客源而濒临倒闭的康体俱乐部现在的会员比以往任何时候都多,减肥训练和体操班总是满员。我们还可以预见到新生代的顾客群:Plainsville的在校学生被要求参加一个叫做终生健康的项目,它强调从小开始经常锻炼的好处。
103七年前,附近的Brookville社区的业主实施了一系列关于该社区的庭院应如何布置以及房屋应涂何种颜色的规定。从那以后,Brookville的地产平均价格翻了三番。为使Deerhaven Acres的地产升值,我们也应该对于景观和房屋涂色实施自己的规定。
104在Megalopolis,过去三年间在大型合伙事务所就职的法学院毕业生数量下降了15%,而在小型、一般性事务所就职的毕业生数量则在增加。尽管大型事务所通常提供高的多的薪水,法学院毕业生选择在小型事务所工作主要是因为他们在那儿感受到更高的工作满足感。一项对于顶尖法学院一年级学生的调查显示,多数人同意挣的钱没有工作满足感更重要的说法。这一调查结果表明,Megalopolis的大型合伙事务所应该给毕业生提供的福利和激励,并减少他们的工作时间。
105在本市的两家最大的房地产经纪公司Adams Realty和Fitch Realty之中,Adams显然更优秀一些。Adams有40名房地产经纪人,而Fitch只有25个,且很多是兼职工作。而且,Adams去年的收入是Fitch的两倍,其平均房价为$168000,而Fitch仅为$144000。在Adams销售的房屋卖得也更快:十年前,我把我的房产交给Fitch,它用了四个多月才卖出去;去年,我在Adams卖了另一处房产,仅用一个月就售出了。因此,要想让你的房产卖的更快更好,你应该选择Adams。
106鉴于我国在未来20年中患某种形式关节炎的人数预计将从4千万上升至6千万,生产治疗关节炎药物的制药公司将获得巨大利润。很多分析家相信,生产最畅销关节炎药物Xenon的Becton Pharmaceuticals将会在十年后成为利润最高的制药公司。但Xenon的专利在三年内就要到期了,到时其他公司将能够生产该药的廉价版。因此,十年后利润最高的公司更有可能是Perkins Pharmaceuticals,该公司生产一种叫做Xylan的新药,临床调查表明在患最严重关节炎的患者中10个有7个倾向于Xylan而不是Xenon。
107在Monroe建立爵士乐俱乐部将会是非常盈利的产业。当前,最近的爵士俱乐部也在65英里以外;因此,我们筹建的俱乐部C Note将会占有全部的本地市场。而且,爵士乐在Monroe非常流行:去年夏天10万多人参加了Monroe的爵士音乐节,若干知名爵士音乐家居住在Monroe,Monroe获评价最高的广播节目是周一至周五每天播出的每晚爵士。最后,一项全国性研究表明典型的爵士爱好者每年花费近1000美元用于爵士娱乐。显然C Note必然会赚钱。
108在下一次市长选举中,Clearview的市民应投美好地球联盟成员Ann Green的票,而不是Clearview市政会成员Frank Braun,因为当前的市政会成员没有保护我们的环境。举例来说,去年Clearview的工厂数量翻了一番,空气污染水平增加了,而且当地医院因呼吸道疾病就诊的病人数量增加了25%。如果我们选举Ann Green,Clearview的环境问题肯定将被解决。
109 台地食品,一家当前仅在本国相对较小区域销售其产品的快餐食品生产商,具有很强的增长潜力。去年台地的利润上升了20%,其最畅销产品迪亚波利克调味汁连续三年销量增加。由于Omni 股份有限公司对14-25岁这一消费快餐食品最多的年龄群体感兴趣,我们应该收购台地食品,并集中力量在全国推广迪亚波利克调味汁。
110 15年前,Omega大学实施了一项新措施,鼓励学生对所有教授的教学效果进行评价。从那以后,Omega的教授开始给予学生更高的分数,Omega的学生成绩总平均上升了30%。未来的雇主显然认为Omega的分数贬值了;这可以解释为什么Omega的毕业生找工作时没有邻近的Alpha大学毕业生成功。为使Omega毕业生找到好工作,Omega大学应立即停止学生对教授的评价。
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