Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.
Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake . Nevertheless, I think that in the longer term mage ultimately yields to substance and fact.
个人认为以问句为开头是一种百用不厌的好方式,一来吸引了阅卷者的注意,二来又容易抓住中心。
精华:a central concern
be at stake
yield to = give up the position to让位于,被主宰
The important role of image is particularly evident in the business world. Consider, for example, todays automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largelythrough image advertising, by conjuring up certain illusory benefits――such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essential the same――except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry, where originality, artistic interpretation, and technical proficiency have yielded almost entirely to sex appeal.
这一段主要是举例说明image确实在当今竞争激烈的商界、演艺界重磅地位。关于image重要的例子其实是挺好联系实际的。
The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking has always emphasized rhetoric and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit, for fear that such photographs would serve to undermine his rough-rider image that won him his onlyterm in office. With the advent of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave and politically correct Clinton. After all, Lincoln was homely, Taft was obese, and F.D.R. was crippled.
其实在写作之中加入一点幽默的成分,会有一些出人意料的效果。正如我们的toefl。
In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical actors with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that todays best-selling books often become tomorrows pulp. Even in politics, I think history has a knack for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System――and not for his rough-and-ready wardrobe.
上一篇: 2011年11月5日北大新gre作文
下一篇: GRE作文入门和进阶四
老外在中国:来感受中国音乐的力量!它正在走出国门,征服世界
幸福产业上市公司快速崛起 净利均增长
国际英语资讯:Spanish Supreme Court judge looks for more evidence over Catalan Independence referendum
小米计划在印度市场投资10亿美元
2017年12月英语四级作文万能模板:基本原因
国内英语资讯:Chinese government allocates winter disaster relief fund
小米文件引发造车猜想
国内英语资讯:Top political advisor calls for peaceful reunification across Taiwan Strait
国内英语资讯:Construction of China-Russia natural gas pipeline gains steam
China’s sandwich generation?
体坛英语资讯:Paraguay striker Barrios on River Plate radar
国内英语资讯:China, Niue exchange congratulatory messages on 10th anniversary of diplomatic relations
2017年12月英语四级作文范文:海外学历的价值
体坛英语资讯:Freiburg shock Cologne 4-3 in German Bundesliga
国内英语资讯:China to enhance efforts to keep foreign trade, investment stable
习近平:实施国家大数据战略加快建设数字中国
国际英语资讯:U.S. policy to isolate Pyongyang doomed to fail: DPRK
体坛英语资讯:Ajax reduce gap with PSV to seven points after convincing win in Dutch league
体坛英语资讯:Ronaldinho planning 2018 farewell tour
国内英语资讯:Chinese authorities to take lead in using new energy vehicles
国际英语资讯:Syrian govt, opposition delegations continue indirect peace talks in Geneva
国资充实社保方案出炉 10%国有股权划转社保
Good Movies 好电影
国际英语资讯:Spotlight: Russia to withdraw majority troops from Syria, keep two bases
2017年大家最想知道啥?来看看谷歌年度搜索榜单
国内英语资讯:China moves to boost 3D printing
法国将推最强校园手机禁令 校长学生都不买账
体坛英语资讯:Top four all win in Spains matchday 15
乐视创始人被列入中国“失信”名单
国内英语资讯:China to tighten up plastic use in schools