People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
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Lights! Camera! English! 灯光,摄像机,英语!
Too much stuff 物质主义和简约主义
The good of gardening 园艺疗法益心养神
One good turn deserves another 以德报德,礼尚往来
Clean up your act 改邪归正
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Barefaced 厚颜无耻的
How to live longer 怎么才能长寿
White / blue-collar worker 白领,蓝领
Until I'm blue in the face 任凭你磨破嘴皮
Like reality, only better? 喜欢现实, 只会更好?
Mobiles at the movies 在电影院里玩手机
To make a mountain out of a molehill 小题大做
Reunion? Count me out! 重聚? 别算上我!
Off the hook 脱身
A cashless society 无现金社会
In defence of shyness 为害羞的人辩护
Are you ready for your exam? 考试,你准备好了吗?
Is a game just a game? 游戏只是游戏吗?
Sweat it out – in a bath! 泡热水澡等于做运动
The last/final straw 忍无可忍,使人最终崩溃的一击
Old-school 老一套,老派
It's on the cards 这件事十有八九会发生
In the blink of an eye 一眨眼之间
Closing the doors on paradise 为生态修复关闭旅游天堂岛屿
The problem with big brains 聪明大脑所带来的问题
Are you a team player? 你是一名具有团队精神的人吗?
Bust a gut 拼了命地工作