People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
北京课改版英语八下《Unit 11 The Hand》ppt复习课件
牛津8B Unit 2 Grammar课件
外研版英语八上《Unit 1 She was sitting by the river》ppt课件之一
冀教版英语八上《Unit 2 My Favourite School Subject》(lesson 14)ppt课件
北京课改版英语八下《Unit 13 “Thank you, Mom and Dad!”》ppt复习课件
冀教版英语八上《Unit 1 Me and My Class》(lesson6)ppt课件
北京课改版英语八下《Unit 12 Working at the Vet’s》ppt复习课件
外研版英语八上《Unit 1 How long have you studied English》ppt课件之一
外研版英语八上《Unit 1 It may be cold tomorrow》ppt课件
北京课改版英语八下《Unit 4 No Smoking》ppt复习课件
外研版英语八上《Module 7 Feelings and impressions》ppt课件
外研版英语八上《Unit 1 Have you ever entered a competition》ppt课件
冀教版英语八上《Unit 1 Me and My Class》(lesson1)ppt课件之二
北京课改版英语八下《Unit 9 Why don’t you treat today》ppt复习课件
外研版英语八上《Module 8 Around town1》ppt课件
冀教版英语八上《Unit 2 My Favourite School Subject》(Lesson 15)ppt课件
北京课改版英语八下《Unit 3 The Sports Meet》ppt复习课件
牛津8B Unit 1 Past and present Reading PPT课件
北京课改版英语八下《Unit 10 Labor Day》ppt复习课件
外研版英语八上《Unit 1 That smells delicious》ppt课件之一
冀教版英语八上《Unit 1 Me and My Class》(lesson5)ppt课件
冀教版英语八上《Unit 1 Me and My Class》(lesson1)ppt课件之一
牛津8B Unit 2 Checkout PPT课件
北京课改版英语八下《Unit 2 I hope I will Be More Outgoing》ppt复习课件
外研版英语八上《Unit 1 She wanted to see some Beijing Opera》ppt课件
外研版英语八上《Module 2 Experiences》ppt课件
牛津8B Unit 1 Past and Present Grammar(B) PPT课件
北京课改版英语八下《Unit 6 The Earth’s Atmosphere》ppt复习课件
外研版英语八上《Unit 1 How long have you studied English》ppt课件
外研版英语八上《Module 8 Around town》ppt课件