Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent
2. A) establishes B) plays C) makes D) obtains
3. A) but B) however C) and D) as
4.A) possible B) easy C) not impossible D) impossible
5.A) they B) some C) it D) we
6.A) plant B) jobs C) machines D) themselves
7.A) while B) when C) as D) and
8.A) that B) if C) which D) /
9.A) that B) who C) whose D) of which
10.A) been B) developed C) found D) learned
11.A) With B) Such C) Like D) /
12.A) a more B) more C) most D) the most
13.A) with B) without C) in D) of
14.A) They B) It C) Some D) Most
15.A) related to B) connected with C) relative to D) related with
KEY:BBCDC BABAB BDBAC
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (5)
2014届高考英语一轮复习 语篇微写作强化系列Test10精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test6精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test3精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test11精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test5精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test24精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test14精选导学案 北师大版
【英语】2014届新课标高三上学期一轮复习测试(9)(2016.08)
2014届高考英语一轮复习 语篇微写作强化系列Test26精选导学案 北师大版
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (1)
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (42)
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (7)
2014届高考英语一轮复习 语篇微写作强化系列Test28精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test27精选导学案 北师大版
【英语】2014届新课标高三上学期一轮复习测试(7)(2016.08)
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (6)
2014届高考英语一轮复习 语篇微写作强化系列Test13精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test8精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test1精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test30精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test7精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test19精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test2精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test15精选导学案 北师大版
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (41)
2016高考英语二轮复习精品课件写作练习:个人情感
2014届高考英语一轮复习 语篇微写作强化系列Test16精选导学案 北师大版
2014届高考英语一轮复习 语篇微写作强化系列Test17精选导学案 北师大版
【最新版】2014届高考英语一轮单元复习精品阅读理解提升文章精选一百篇 (43)