Something Men Do Not Like to Do
Eric Brown hates shopping. Its just not enjoyable to me, said the 28-year-old Chicago man who was carrying several shopping bags along the citys main street, Michigan Avenue. When Im out, I basically know what I want to get. I rush in. I buy it. I.
Common wisdom says that guys hate to shop. You can ask generations of men. But people who study shopping say that a number of social, cultural and economic factors are now this men-hate-to-shop notion. social class and age, men say they hate to shop, says Sharon Zukin, a City University of New York sociology professor. Yet when you ask them deeper questions, it turns out that they to shop. Men generally like to shop for, music and hardware . But if you ask them about the shopping they do for books or music, theyll say, Well, thats not shopping. Thats.
In other words, what men and women call buying things and how they approach that task are.
Women will through several 1,000-square-metre stores in search of the perfect party dress. Men will wander through 100 Internet sites in search of the digital camcorder .
Women see shopping as a social event. Men see it as a mission or a to be won.
Men are frequently shopping to win, says Mary Ann McGrath, a marketing professor at Loyola University of Chicago. They want to get the best deal. They want to get the best one, the last one and if they do that it them happy.
When women shop, theyre doing it in a way where they want to be very happy, says McGrath. Theyre kind of shopping for love.
In fact, it is in clothing where we see a male-female most clearly.
Why, complain some men, are all male clothes navy, black or brown? But would they wear light green and pink ?
These days, many guys wear a sort of uniform, says Paco Underhill, author of Why We Buy. Its been hard for them to understand what it means to be fashion-conscious in a business way. It becomes much, much easier you narrow your range of choices.
1 A playing B fishing C shopping D going
2 A get out B look round C move round D move about
3 A defending B challenging C proving D supporting
4 A Regardless of B Because of C Owing to D Thanks to
5 A want B like C hate D hope
6 A coats B caps C socks D books
7 A job B movement C exercise D research
8 A similar B close C alike D different
9 A wander B go C fly D run
10 A small B big C large D perfect
11 A task B play C game D destination
12 A brings B causes C makes D keeps
13 A everybody B nobody C anybody D no one
14 A explanation B intention C division D description
15 A because B although C since D if
参考答案:
1. C 2. A 3. B 4. A 5. B
6. D 7. D 8. D 9. A 10. D
11. C 12. C 13. A 14. C 15. D