Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
答案: BBCDC BABAB BDBAC
2017届高考英语一轮复习强化作业:必修3 Unit 3《The Million Pound Bank Note》(新人教版含答案)
2017届高考英语一轮复习单元课件:选修7Unit 4《Public transport》 ( 牛津译林版)
2017届高考英语一轮复习强化作业:必修2 Unit 3《Computers》(新人教版含答案)
2017届高考英语一轮复习强化作业:必修4 Unit 4《Body language》(新人教版含答案)
美明年开启太空游 SpaceX拟送两名乘客绕月旅行
2017届高考英语一轮复习强化作业:必修4 Unit 5《Theme parks》(新人教版含答案)
2017届高考英语一轮复习单元课件:选修7Unit 2《Fit for life》 ( 牛津译林版)
2017届高考英语一轮复习强化作业:必修3 Unit 5《Canada—“The True North”》(新人教版含答案)
2017届高考英语一轮复习单元课件:选修6Unit 2《What is happiness to you》 ( 牛津译林版)
德国环境部摆“素宴” 政界人士吃不饱
2017届高考英语一轮复习强化作业:必修1 Unit 4《Earthquakes》(新人教版含答案)
2017届高考英语一轮复习强化作业:必修1 Unit 1《Friendship》(新人教版含答案)
2017届高考英语一轮复习单元课件:必修1Unit 2《Growing pains》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:选修6Unit 1《Laughter is good for you》 ( 牛津译林版)
2017届高考英语一轮复习强化作业:必修3 Unit 1《Festivals around the world》(新人教版含答案)
2017届高考英语一轮复习单元课件:必修5Unit 3《Science versus nature》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:选修7Unit 1《Living with technology》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:必修3Unit 2《Language》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:必修4Unit 1《Advertising》 ( 牛津译林版)
2017届高考英语一轮复习强化作业:必修3 Unit 2《Healthy eating》(新人教版含答案)
2017届高考英语一轮复习强化作业:必修4 Unit 2《Working the land》(新人教版含答案)
2017届高考英语一轮复习强化作业:必修2 Unit 1《Cultural relics》(新人教版含答案)
2017届高考英语一轮复习单元课件:必修2Unit 2《Wish you were here》 ( 牛津译林版)
2017届高考英语一轮复习强化作业:必修3 Unit 4《Astronomy》(新人教版含答案)
2017届高考英语一轮复习强化作业:必修1 Unit 3《Travel journal》(新人教版含答案)
2017届高考英语一轮复习单元课件:选修8Unit 1《The written word》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:必修1Unit 1《School life》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:选修8Unit 3《The world of colours and light》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:必修5Unit 2《The Environment》 ( 牛津译林版)
2017届高考英语一轮复习单元课件:必修4Unit 3《Tomorrow’s World》 ( 牛津译林版)