People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
Cherish the Time
Piano Dream
国际英语资讯:Phelps Fails to Medal in Olympics Swimming Opener
国际英语资讯:Indian Government Calls for End to Deadlock Over Coal Scandal
The Standard of Beauty
国际英语资讯:More than 30 kids injured in German highway accident
The Internet
The Growing Pains
耶稣的诞生 The Birth of Jesus
Union Is Strength
运动Sport
关于名字的重要性 On the importance of a name
国际英语资讯:Wildfire ravages over 8,000 hectares in central Spain
Impression on The Adventures of Pinocchio
关于守时的英语作文
It Is Good to Be Home
学习中文Learn Chinese
辞职信 Letter of Resignation
国际英语资讯:Chinese Students A Growing US Business Commodity
The Lack of Public Morals