2013职称英语理工类完形填空强化练习题(5)-查字典英语网
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2013职称英语理工类完形填空强化练习题(5)

发布时间:2016-03-01  编辑:查字典英语网小编

  Importance of the Public Image

  Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.

  A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.

  A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.

  A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

  1. A at considerable extent B to considerable extent

  C to considerate extent D at considerate extent

  2. A establishes B plays

  C make D obtains

  3. A but B however

  C and D as

  4. A possible B easy

  C not impossible D impossible

  5. A they B some

  C it D we

  6. A plant B jobs

  C machines D themselves

  7. A while B when

  C as D and

  8. A that B if

  C which D /

  9. A that B who

  C whose D of which

  10.A been B developed

  C found D learned

  11.A With B Such

  C Like D /

  12.A a more B more

  C most D the most

  13.A with B without

  C in D of

  14.A They B It

  C Some D Most

  15.A related to B connected with

  C relative to D related with

  KEY:BBCDC BABAB BDBAC

  

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