2013职称英语理工类完形填空强化练习题(5)

　　Importance of the Public Image

　　Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.

　　A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.

　　A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.

　　A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

　　1. A at considerable extent B to considerable extent

　　C to considerate extent D at considerate extent

　　2. A establishes B plays

　　C make D obtains

　　3. A but B however

　　C and D as

　　4. A possible B easy

　　C not impossible D impossible

　　5. A they B some

　　C it D we

　　6. A plant B jobs

　　C machines D themselves

　　7. A while B when

　　C as D and

　　8. A that B if

　　C which D /

　　9. A that B who

　　C whose D of which

　　10.A been B developed

　　C found D learned

　　11.A With B Such

　　C Like D /

　　12.A a more B more

　　C most D the most

　　13.A with B without

　　C in D of

　　14.A They B It

　　C Some D Most

　　15.A related to B connected with

　　C relative to D related with

　　KEY:BBCDC BABAB BDBAC