People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
川普政府:伊朗落实了2017年核协议的内容
体坛英语资讯:Chinese divers add two synchronized gold medals at the worlds
IS成员家人遭报复,联合国伊拉克特使表关注
PC销量创10年最低,个人电脑的时代结束了
想睡好觉?科学家们总结了8个方法
孙俪爆出与马云的网络友谊,原来是女企业家
国际英语资讯:Israel, Visegrad Four call for renewal of EU-Israel ties
喝咖啡的人更健康,不易得重大疾病
国际英语资讯:Trooper killed in Pakistan-India skirmishes in Kashmir
《权游》首集黄老板现身 他的作用不止是清唱一段BGM
川普将提名洪博培出任驻俄大使
摩拜单车在英国被破坏 歪果人民素质差不多
源自田径运动的英语词汇
一周热词榜(7.8-14)
体坛英语资讯:Bosz: Aubameyang rumors not problem
体坛英语资讯:Iran claims mens and womens titles of Baku Martial Arts competitions
欧洲人住在美国最受不了什么?
国内英语资讯:Feature: U.S. beef producers welcome renewal of exports to China
国际英语资讯:16 pilgrims killed, 27 injured in India bus accident
赛龙舟 Dragon Boat Race
国际英语资讯:At least 22 killed in conflicts near Yemens capital
体坛英语资讯:French Muller wins womens 10km open water event at FINA Worlds
土耳其以“帮助恐怖分子”为由关押6名人权活动人士
国际英语资讯:Syria stresses resolve to continue fighting terrorism
国际英语资讯:12 people, including 7 children, seriously injured in yacht fire in Riga
体坛英语资讯:Slovenian rider Dusan wins 2nd stage of Tour of Qinghai Lake 2017
《权力的游戏》最新季回归,首集收视破纪录
如何检查被子里的水汽
国内英语资讯:China launches demonstration areas to boost Made in China 2025
国际英语资讯:Three Republican senators oppose GOP Obamacare repeal