People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
国内英语资讯:Shanghai adopts law on household garbage sorting
体坛英语资讯:Solari in trouble as Real Madrid lose again
体坛英语资讯:World Cup winner Deschamps elected French Coach of the Year
国内英语资讯:Economic Watch: Spring Festival shopping going rural amid anti-poverty push
国内英语资讯:Chinese study on quantum communication wins Newcomb Cleveland Prize
国际英语资讯:5.5-magnitude quake hits West Chile Rise -- USGS
国际英语资讯:Bhutan willing to strengthen pragmatic cooperation with China: PM
最强“春节档” 猪年贺岁电影你会pick哪一部?
Zara换了个logo!网友对此并不感冒
体坛英语资讯:Tricky Getafe test as Barca kick off 2019 away from home
体坛英语资讯:Peru, Venezuela draw blank in Copa America
国内英语资讯:Chinas top legislator meets Qatari emir
国际英语资讯:Jordan king arrives in Tunisia for state visit
研究发现早起的人不容易抑郁
每天慢跑几公里有什么好处?
体坛英语资讯:Ronaldinho joins Maracana hall of fame
The Story of Cinderella 灰姑娘的故事
肥皂会变脏吗?
国际英语资讯:Frigid cold, snow squall hit NYC
国际英语资讯:UN Security Council renews sanctions against Central African Republic
国内英语资讯:Chinese premier calls for all-round cooperation with Qatar
体坛英语资讯:Kroos injury adds to Solaris problems at Real Madrid
国际英语资讯:Spotlight: Journey has become more desperate for migrants across Mediterranean
国际英语资讯:Pentagon to send 3,750 more troops to U.S.-Mexico border
国内英语资讯:China, Qatar agree to deepen strategic partnership
Sports Meeting 运动会
体坛英语资讯:Belarus win XV Christmas international amateur ice hockey tournament
BBC推荐二月佳片:乐高小人、读心人、生化人同台PK
Familys Support 家人的支持
国际英语资讯:Thailands top retailer to invest in ride-hailing app