The Great Newspaper War
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.
Two men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, Big print makes big news.
Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, You furnish the pictures. Ill furnish the war.
EXERCISE:
1. A no B many C a lot D little
2. A on B for C in D of
3. A on B in C at D about
4. A excite B excitingly C exciting D excited
5. A a lot B few C a few D lots of
6. A every B all C both D many
7. A admitted B was admitted C could admit D has admitted
8. A patients B patience C patient D patiences
9. A an B the C a D /
10. A than B as C in D for
11. A cheap B cheaper C cheapest D the cheapest
12. A anyone B anyone C anyone else D anyone elses
13. A may B might C can D could
14. A draw B drew C to dray D drawn
15. A going B going out C going on D going off
Key: ADBCDABADABDDCC