2013职称英语完形填空强化练习题及答案(13)

　　Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ___1_____, just as the product, price, place, and promotional efforts are.

　　A firms public image __2______ a vital role in the attractiveness of the firm and its products to employees, customers, ____3____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ___4____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____5____ will undoubtedly find resistance from employees who see their __6______ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____7____ low quality products and false claims would be widely looked down upon.

　　A firms public image, ___8_____ it is good, should be treasured and protected. It is a valuable asset __9______ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ___10_____ a quality image, this is not easily countered or imitated by competitors. ___11___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ___12_____ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ____13___ such a good reputation and public image.

　　A number of factors affect the public image of a corporation. ___14_____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____15____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

　　1. A) at considerable extent

　　B) to considerable extent

　　C) to considerate extent

　　D) at considerate extent

　　2. A) establishes

　　B) plays

　　C) makes

　　D) obtains

　　3. A) but

　　B) however

　　C) and

　　D) as

　　4.A) possible

　　B) easy

　　C) not impossible

　　D) impossible

　　5.A) they

　　B) some

　　C) it

　　D) we

　　6.A) plant

　　B) jobs

　　C) machines

　　D) themselves

　　7.A) while

　　B) when

　　C) as

　　D) and

　　8.A) that

　　B) if

　　C) which

　　D) /

　　9.A) that

　　B) who

　　C) whose

　　D) of which

　　10.A) been

　　B) developed

　　C) found

　　D) learned

　　11.A) With

　　B) Such

　　C) Like

　　D) /

　　12.A) a more

　　B) more

　　C) most

　　D) the most

　　13.A) with

　　B) without

　　C) in

　　D) of

　　14.A) They

　　B) It

　　C) Some

　　D) Most

　　15.A) related to

　　B) connected with

　　C) relative to

　　D) related with

　　参考答案:BBCDC BABAB BDBAC