People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
人教新目标版英语八上《Unit 4 How do you get to school》ppt课件包(含素材)
人教新目标版英语八上《Unit 11 Could you please clean your room》ppt课件
八年级上Unit 4 How do you get to school? Section B
新目标八年级(上)Unit 3 Section A
新目标八年级上Unit 5 When was he born2
人教新目标版英语八上《Unit 10 I’m going to be a basketball player》ppt课件(二)
人教新目标版英语八上《Unit 9 When was he born》ppt课件(二)
新目标八年级上看图填词专练
人教新目标版英语八上《Unit 9 When was he born》ppt课件
人教新目标版英语八上《Unit 9 When was he born》ppt课件(三)
八年级上Unit 5 Can you come to my party
人教新目标版英语八上《Unit 5 Can you come to my party》ppt课件(二)
新目标八年级上Unit 5 When was he born1
初二上Unit 1 how often do you exercise Section
人教新目标版英语八上《Unit 5 Can you come to my party》ppt课件(一)
人教新目标版英语八上《Unit 8 How was your school trip》ppt课件(一)
八年级上Unit 5 Can you come to my party(二课时)
人教新目标版英语八上《Unit 7 How do you make a banana milk shake》(公开课)ppt课件
新目标八年级上Uint3 period1
八年级上Unit 5 Can you come to my party Section A
人教新目标版英语八上《Unit 9 When was he born》ppt课件(一)
新目标八年级(上)Unit 2 Section A period 1
新目标八年级上Unit 4 How do you get to school
新目标八年级上Unit 2 What’s the matter
新目标英语八年级上Unit 5 Can you come to my party
人教新目标版英语八上《Unit 8 How was your school trip》ppt课件包(含素材)
人教新目标版英语八上《Unit 12 What’s the best radio station》ppt复习课件
新目标八年级上Unit 3 Section A Period 2
人教新目标版英语八上《Unit 7 How do you make a banana milk shake》ppt课件(二)
新目标八年级上Unit 3 Section B period 3