People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY:DACBD CADCD BAABB
国际英语资讯:World Bank chief hails Chinas fight against poverty
文在寅:川普保证军事打击朝鲜前征求韩国意见
国内英语资讯:Top legislature schedules bi-monthly session
国内英语资讯:Chinese premier offers condolences over deadly Barcelona terror attack
体坛英语资讯:Preparations amiss as Kenya aims for 2023 IAAF Worlds
英文如何表达“太老套了”?
国际英语资讯:Hamas tightens security measures after suicide bombing in southern Gaza
伦敦大本钟即将进入长达四年的“静音模式”
国内英语资讯:Chinese customs seize 600 tonnes e-cigarette oil
国内英语资讯:China Focus: BRICS entrepreneurs pursue dreams in China
印度一政府办公楼成危楼 员工带头盔上班防被砸
日本设计出巨大帘幕 让房屋与地震共存
国内英语资讯:China Focus: China launches first Internet court in e-commerce hub
印度一政府办公楼成危楼 员工带头盔上班防被砸
怎么给脚包扎绷带
国内英语资讯:China audit finds poverty relief funds idle
布什父子谴责种族主义,川普解散两顾问委员会
国际英语资讯:SADC pledges assistance to mudslide victims in Sierra Leone
体坛英语资讯:Kenyas Obiri, Kipyegon to star at Birmingham Diamond League
国际英语资讯:Canadian trade experts blast Trumps trade deficit complaints
国际英语资讯:Feature: Witnesses recall moment police shot down terror suspects in Spain
想要保持好身材 跟赫本学学
Waiting for the proverbial shoe to drop
体坛英语资讯:Real Madrid looking to reap rewards of good work on and off pitch
国际英语资讯:Interview: China can be honest broker in Israeli-Palestinian peace process: Palestinian offi
品牌喜好不同,可能会导致分手
国际英语资讯:Terrorist attack hits Barcelona, killing 13
艾玛•斯通登顶2017全球最高收入女演员
日常用品那些让人大开眼界的用途(组图)
日本发明“不化冰淇淋” 炎热天气中可撑数小时