Questioned Educational Function of TV Apart from the obvious waste of time involved, it seems that all this viewing has little effect. Children dont pay close attention, says Cullingford, and they can recall few details. They can remember exactly which programs they have seen but they can rarely explain the elements of a particular plot. Recall was in reverse proportion to the amount they had watched. It is precisely because television, unlike a teacher, demands so little attention and response that children like it, argues Cullingford. Programs seeking to put over serious messages are strongly disliked. So are people who frequently talk on screen. What children like most, and remember best, are the advertisements. They see them as short programs in their own right and particularly enjoy humorous presentation. But again, they react strongly against high-pressure advertisements that attempt openly to influence them. 练习: A) it is useless for television companies to delay adult viewing to the later hours. C) Children should not watch television programs late into the night. 2. Recall was in reverse proportion to the amount they had watched has almost the same meaning as B) Programs seeking to put over serious messages are strongly disliked. D) educational television is probably least successful of all in imparting attitudes or information. A) Some children stay up late to watch the programs they like C) Children dont like serious messages and high-pressured ads. 4. Cullingford concludes that B) Watching TV has little real effect on children. D) Parents should be worried about the effect of TV on children. A) the advertisers. C) The movie stars.
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